Founded in Nanjing, Jiangsu in June 2014, Jiangsu Strawbear Film Co., Ltd. is a film and TV company engaged in investment, production and distribution of TV dramas. As an innovative and energetic film and TV company, Strawbear Film strives to produce high quality video content by leveraging on its advanced and creative ideas, experienced production team and the cooperation relationship with traditional media and video new media companies. The works produced by the Company include Legend Of Zu Mountain (《蜀山战纪》) series, The Impossible Mission (《不可能完成的任务》), Treasure Adventure (《国宝奇旅》), Love Journey (《一场遇见爱情的旅行》) and other high quality films and TV dramas. In addition, by focusing on full-copyright films and TV dramas, Jiangsu Strawbear Film Co., Ltd. will strive to expand its business to the upstream and downstream of the industry chain, actively develop in music, gaming and derivative products industries, thereby creating popular film and TV IPs with great influence.
Adhering to tradition while promoting innovation, keeping pace with the times, and creating works of excellence for our era.
At the content level, we insist on creative transformation and actively promote Chinese traditional culture.
At the enterprise level, we pursue innovative development and explore the Corporate’s second growth curve.
To become a great entertainment conglomerate.
Our Corporate Culture
Think unpretentious, act diligently.
To build a content brand.
As a Chinese content company
Integrating high-quality industry resources accumulated by the platform operation model, actively inheriting and promoting Chinese traditional culture, and continuously converting and innovating to provide quality content that meets the spiritual and cultural needs of the people.
As a Chinese company
Strengthening cultural confidence and cultural output, helping spread Chinese culture to the world.
As a listed company
Using a green and low-carbon cultural industry development manner, implementing ESG and dual-carbon goals, actively participating in the "participant economy era".
1、The Group established an exclusive traditional-media distribution strategic cooperation with a domestic leading online long-form video platform and held a signing ceremony, creating a new business cooperation model between online long-form video platforms and film and television producers.
2、The group became a strategic partner of Mango TV's “New Mango S Plan (新芒S计划)”, and the first cooperative drama You Are Desire (白日梦我) was successfully completed shooting.
3、Jiangsu Strawbear Film Co., Ltd., a wholly-owned subsidiary of the Group, won the first place in the fourth-year “Top 30 Private Cultural Enterprise in Jiangsu Province” (第四届“江苏民营文化企业30强”).
4、The group has established close equity/business partnerships with a group of outstanding creative teams represented by well-known domestic directors to jointly create a positive energy content matrix for Strawbear.
5、Thousand Years For You (请君) was successfully broadcast and within 24 hours after the broadcast, it broke through iQiyi’s popularity value of 9000, creating the fastest record to reach 9000 popularity value in iQiyi’s history.
6、Unchained Love (浮图缘) was successfully broadcast and continued to break through iQiyi’s popularity value of 9000. Within a week of its first broadcast, the number of overseas broadcasts exceeded 10 million.
7、The group became a member of the Boao Forum for Asia, and Mr. Liu Xiaofeng, chairman of the Board, attended the forum and delivered a speech.
8、The group set up a southwest headquarters and a US subsidiary to comprehensively expand its business territory and deploy overseas markets.
9、The Group comprehensively built a diversified office environment and actively improves employee benefits, establishing mechanisms such as equity incentives, supplementary medical care, and employee care.
10、The group set up an ESG committee and a working group to actively undertake the responsibilities of content companies, Chinese companies and listed companies, promoting the sustainable development of the environment, society and governance.
1、On January 15, 2021, Strawbear Entertainment Group (stock code: 2125.HK) was listed on the main board of the Hong Kong Stock Exchange and successfully raised a total of 1.311 billion Hong Kong dollars.
2、The group established a subsidiary in Hainan and established joint ventures with several top artists to comprehensively expand its business territory.
3、The Group adopted and implemented an equity incentive plan for the first time to recognize employees who have contributed to the growth and development of the Group and to motivate outstanding artists who maintain long-term cooperative relationships with the Group.
4、The film and television series Unbinding Will (石头开花), Inside Man (局中人), My Unicorn Girl (穿盔甲的少女), and Dating In The Kitchen (我，喜欢你) invested and shot by Strawbear Entertainment respectively won the first prize, the second prize, the third prize, and the third prize of 2020-2021 Jiangsu Province TV Series Award (2020-2021年度江苏电视剧奖).
5、The group's platform operation model continued to deepen, and invested and produced 8 drama series, including The Bachelors (追爱家族), The Girl Who Sees Smells (你好，我的对面男友), Unchained Love (浮图缘), Cat & Thief (斗贼), Legend of Bikini (乘风踏浪), Never Too Late (我的助理六十岁), Thousand Years For You (请君), Never Give Up (今日宜加油), increasing by 100% compared with the previous year.
6、Spirit Realm (灵域) was successfully broadcast. It exceeded iQiyi’s popularity value of 7600 and achieved top three of Maoyan popularity (whole network), realizing high-quality online IP visual operation and two-way mutual feeding of drama and manga popularity.
7、The Group has been listed as the holder of the Television Drama Production Permit (Class A) (《电视剧制作许可证（甲种）》) for five consecutive years, and became one of the 41 holders of the permit in 2021 – 2023 as well as the only non-state-owned company holding the permit in Jiangsu Province.
8、Liu Xiaofeng, the Chairman of the Board and the CEO of Strawbear Entertainment Group, was recognised as one of the Leading Talents (领军人才) of Year 2020 in Field of National Radio, Television and Network Audio-visual Industry (全国广播电视和网络视听行业). Mr. Chen Chen, the CFO, was recognised as one of the Distinguished Young Talents (青年创新人才) at Jiangsu Radio, Television and Network Audio-visual industry (江苏省广播电视和网络视听行业) of Year 2020.
9、The Group was invited to 2021 China (Nanjing) Culture & Technology Integration Exhibition Achievement Fair (中国（南京）文化和科技融合成果展览交易会), and the 4th Member Congress and Member’s Corporate Culture Exhibition (第四届会员全员代表大会暨会员企业文化展示活动) of 2021 Nanjing Cultural Industry Association, awarded the “Golden Phoenix Tree Award – Top 10 Digital Cultural Enterprises” (金梧桐奖 – 数字文化企业十强).
10、Breath of Destiny (一起深呼吸) was successfully broadcast and won 2021 Chinese American TV Festival Golden Angel Awards (金天使奖), 2021-2022 Jiangsu Province TV Series Award (2021-2022年度江苏电视剧奖) issued by Jiangsu Provincial Radio and Television Administration (江苏省广播电视局) and Jiangsu TV Media & Film Association (江苏省广播电视电影协会).
1、Completed Series A+ financing.
2、The Group was awarded Golden Phoenix Tree - Top 10 Cultural Enterprises (金梧桐奖——文化企业十强) by Nanjing Cultural Industry Association (南京文化产业协会).
1、The TV series Treasure Adventure (国宝奇旅) won the Five-one Project Award of Jiangsu Province (江苏省五个一工程奖) and the First Prize of the 2019 Jiangsu Province Outstanding Copyright Award (2019年江苏省优秀版权作品一等奖).
1、Completed Series A financing.
2、Awarded by Nanjing Municipal People's Government as the first batch of Gazelle Enterprise of Nanjing (南京市瞪羚企业).
1、The Group was listed as the holder of the Television Drama Production Permit (Class A) (《广播剧制作许可证（甲种）》).
1、Successful completion of the first round of financing.
1、The first TV series Legend of Zu Mountain (蜀山战纪之剑侠传奇) was broadcast on the online network and satellite TV, creating a broadcast mode of "Online first, TV next" ("先网后台").
1、Jiangsu Strawbear Film Co., Ltd. (江苏稻草熊影业有限公司） was established at 2014.
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